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Citrus Blog

09 / 02 / 2019

A fabulous beginner’s guide to copywriting

Driving is like copywriting, once you know what to do, how to do it, and when, it starts to become easier. The more you drive, the more natural it feels.

04 / 02 / 2019

12 amazing ways to find content ideas for your niche

Getting frustrated by your complete lack of inspiration when it comes to content ideas? First, please don’t panic, you are seriously not alone. Do you know the number of times I have paced, doodled, and clicked in desperation, hoping for an idea to magically pop into my head? What you may be doing is over-complicating […]

31 / 01 / 2019

Help! I’m an entrepreneur not a writer

Some of the biggest misconceptions about me are: * I have an English degree * I studied journalism * I’ve worked as a journalist or in another writing role The truth is that my first piece of published writing was a blog post for Rightmove. When I launched my business I constantly felt like a […]

26 / 02 / 2018

The Citrus guide to repurposing content

You’ve made an effort to add a blog to your website, you’ve gone to the trouble of researching and writing posts for that blog, but what happens next? We’ll let you into a little secret, it’s called repurposing content, which basically means, finding new ways to recycle your existing content. Providing that a post doesn’t […]

19 / 02 / 2018

10 questions to ask yourself when creating content for your estate agency

Does your website have a blog, or a news page? The thought of ‘blogging’ might send shivers down your spine, but we promise it’s not that scary and brings many benefits to your business. Uploading content to your blog is a relatively easy and inexpensive way to drive traffic to your site, attract potential customers, […]

15 / 02 / 2018

Top tips for making an editorial calendar

Are you new to blogging? Or, perhaps you’ve just lost your blogging mojo? It’s OK, you’re not alone. At one stage everyone has missed a blog post deadline, or felt overwhelmed even choosing what to write about. The answer to all of your blogging problems is an editorial calendar. An efficient calendar ensures that you […]

08 / 02 / 2018

Why images are essential for your blog and social media

As the latest internet and social media trends come and go, have you noticed something that’s more popular than ever? Think about imagery. Take a look at Facebook, Twitter, and Instagram and you’ll see that pictures are everywhere. What’s better than telling someone something? How about showing them? The internet as a whole is becoming […]

22 / 01 / 2018

How to become an industry leader through content marketing

Many of you will remember a time when estate agents only had window displays and sections in the local paper to advertise their properties and services, but to be an industry leader today you must also be visible on social media platforms and digital channels. As an estate agent you’re not just selling houses, you’re […]

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