Citrus Content - Pricing and services guide

Establishing a tone of voice To ensure the tone of voice of your company is consistent throughout the scope of the project, we ask all clients to complete our voice document. Think of your tone of voice as your company’s personality, which is expressed through the words that we write. Just as you want your company’s branding to have a consistent look and feel in its design through your brochures, stationery and advertising, you need the same for your copy. Our tone of voice document will take time to complete, but it is essential to ensuring the success of your project.